Pure Beauty

Douglas buys Italian retailers Limoni and La Gardenia


Through the acquisition, the German retail giant will become a leading player in the Italian cosmetics and fragrance market

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Douglas, the German retail conglomerate, has signed an agreement to buy Italian beauty and fragrance chains Limoni and La Gardenia Beauty.

The two retailers, which are already combined and trade as Leading Luxury Group (LLG), operate roughly 500 stores across Italy.

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