First to enter the category will be a shampoo and conditioner
The beauty brand of model and actress Alicia Douvall has branched into hair care with its first-ever shampoo and conditioner.
The products are blended with a combination of argan and ungurahua oil to help strengthen and nourish hair.
Douvall’s argan oil is said to be sustainably harvested by women in Morocco, meanwhile, its ungurahua oil is extracted from the fruit of the seje palm in the Amazon.
The Argan & Ungurahua Oil Shampoo and Conditioner duo is also infused with raspberry, honeysuckle and rosemary. RRP from £24, douvalls.com.