Cultural insight consultancy Space Doctors reveals to Cosmetics Business the steps to ensure synergy between brands
Last month, Unilever (the company behind body positive brand Dove) bought Carver Korea for €2.27bn.
As South Korea’s fastest-growing skin care company, the purchase allows Unilever to get a strong grasp on the personal care Asian market.
But how does Carver Korea's skin whitening business, sit with Dove customers?
Rosie Picton is the Associate Director of Insight at Space Doctors, a brand consultancy that specialises in harnessing cultural and semiotic insights to make meaningful futures for brands.
Here she discusses how parent-companies can buy brands that make a perfect partnership, or what can happen when there is a conflict of interest.. . .
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