Dow Home & Personal Care honoured by Henkel

Best Innovation Contributor 2011 awarded for developments in hair care

Dow Home & Personal Care has been awarded the Best Innovation Contributor 2011 award by Henkel for its innovation in personal care. The award, which recognises consumer-relevant innovation has been awarded to Dow three times in the last four years.

“The Dow Chemical Company has made excellent contributions to the launch of two successful innovations in our hairstyling product category in 2011,” said Thomas Förster, corporate vp, R&D cosmetics, Henkel. “Due to the development of a new shine polymer for Henkel’s shine hairspray lines and a styling polymer technology for highest hold levels, we are able to meet the consumers’ needs even better and to set new standards in the market.”