Dr.PAWPAW has secured an overseas deal with leading US beauty retailer Ulta. Launching on their e-commerce platform in April 2020, the roll out into all of their 1,200 stores was delayed due to Covid-19, but initial sales soared with Dr.PAWPAW Scrub and Nourish selling out within a week of launch, demonstrating the demand for Dr.PAWPAW in the US.
With stores now open and a high street presence in the states, Dr.PAWPAW continues to grow in this exciting market. In the next few weeks Dr.PAWPAW will be joining the ULTA Conscious Beauty Programme, to heighten exposure of the vegan, natural and ethically made Dr.PAWPAW products.
Pauline Paterson, co-founder of Dr.PAWPAW comments. “We have been so excited to launch into the USA with Ulta, it’s a big moment for us that we have always been aiming for.
"We had initial doubts with the closing of stores during our launch but have been blown away and humbled by the response and the initial success we have had in the US in just a few months.
We are incredibly happy with the partnership we have with Ulta and will continue to work with them and fulfil the demand for our products in the US”.
To support the Ulta launch Dr.PAWPAW have secured a huge amount of coverage with the US press and have been featured in some of the biggest publications including Vogue, Allure, Cosmopolitan and InStyle and has also been featured on several regional broadcasts to elevate the brand into the US market and subsidise sales.
In addition, this month Dr.PAWPAW have donated a cheque of £18,000 to Crisis UK. Johnny Paterson, Co-Founder of Dr.PAWPAW comments: “Homelessness is something that is extremely close to my heart and since starting the business I knew I always wanted to give back and help.
"The dread of having to find somewhere to sleep at the end of each day, knowing that it may well not be safe or simply not having somewhere to call home. In this day and age, it's not acceptable and everyone should have somewhere safe to live and have a base to build a positive life. We are so proud to support CRISIS with a financial donation, volunteering and product donations. Please get involved in any way you can.”
To make a financial donation to Crisis please visit https://www.crisis.org.uk/get-involved/donate/.
