Lip balm brand accused of causing adverse reactions settles with consumers
Lip balm brand EOS has settled a lawsuit filed against it earlier this year by a group of consumers who had experienced adverse reactions to its products.
The terms of the settlement have not been released but the brand has agreed to add more information to its packaging, despite reiterating that its products are safe.
In a statement, EOS said: “We are pleased to announce that the class action lawsuit brought against EOS earlier this month has been resolved. Our products are safe – and this settlement confirms that. Our lip balms are hypoallergenic; dermatologist tested; made with the highest quality ingredient;, meet or exceed all safety and quality standards set by our industry and are validated by rigorous safety testing conducted by independent labs. We love our customers and their enjoyment of our products is our top priority. We thank them for their continued support.”
Consumer Rachael Cronin filed the suit after experiencing a severe reaction to EOS lip balm. She was left with blisters and bleeding, cracked lips after using the product twice. Tens of thousands of other consumers were reported to have experienced similar issues.
Mark Geragos, who represented Cronin and the other consumers involved in the suit, also released a statement on the settlement. He said: “I am very pleased that we have been able to so quickly and amicably resolve the matter with EOS lip balm products. This is a testament to EOS being responsive to the concerns of their consumers. EOS has demonstrated through data that their lip balms are hypoallergenic, and has provided a mechanism for individual instances to be resolved. EOS makes great products and the company is doing the right thing by adding more information about their lip balm products on packaging so that buyers can make informed choices. We will be applying to the courts to close this case.”
While fans of the brand have voiced their support for the decision on social media, the brand’s Facebook page continues to receive reports of adverse reactions. EOS maintains that it will not be changing the ingredients in its products.