EX1 Cosmetics finds niche catering for olive skin tones

Founder Farah Naz talks sales and strategy

What were the business highlights for EX1 in 2014?

We’ve seen excellent growth in sales, which were up 1000% from the previous year. We have also gone from being a new brand to the no.1 selling make-up product with The Hut Group, Europe’s largest online beauty retailer, outselling a number of leading International brands. Our sales in BeautyMART outlets in Topshop and Harvey Nichols have also remained very strong. In terms of online retail, we have recently entered an exciting new partnership with Amazon UK as part of their overall expansion strategy in the beauty sector. Publicity-wise, this year we’ve been everywhere from being included within some of the biggest national newspapers and glossies, to being featured on the UK’s most watched daytime TV show.

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