East Hill presents the perfect packaging solution for make-up

Published: 25-Jul-2018

See more at Cosmoprof North America Las Vegas, July 29-31 at Stand No. 47461DPK

Foundation is every woman's must-have make-up product. Now East Hill Industries, provider of packaging to the beauty industry, is offering the perfect solution to package it.

The company is using Cosmoprof North America as a platform to introduce the Q-Line Liquid Foundation range from Quadpack – an elegant collection of glass liquid make-up packs, with a choice of dispensing systems to suit the formula.

"Liquid foundation has evolved and, more often than not, delivers more than just colour, to include functionality such as anti-ageing or SPF. What's more, brands are expanding their colour palette to reflect a rich, cultural diversity. The Q-Line Liquid Foundation range responds to today's demands on multiple levels," says East Hill Vice President of Sales and Marketing Chris James.

Quadpack's range shifts foundation packaging beyond airless to include atmospheric pumps, droppers and flock applicators.

The high-performing pump models, particularly suited to thicker formulas, have an in-built technology that prevents the formula coming into contact with metal components, thus preventing any oxidation or alteration.

The two dropper models are perfect for lighter formulas, dispensing the correct measurement onto the skin effortlessly. The flock model answers market demand for greater precision and convenience, featuring a wand with a flocked doe foot applicator.

The flock tip makes it incredibly easy and comfortable to apply liquid products, especially two-in-one formulas such as foundation and concealer.

The inherent design is modern and simple. The glass has a very thick bottom, typical of perfume bottles, and keeps the colour of the formula visible. The pump is also available with an aluminium collar and wood-sheathed cap to add a touch of luxury.

The dropper version can be treated with an aluminium finish on the collar, while the teats comes in different materials. All models in the range can be tailored to all suit all customers and markets.

East Hill Industries is the exclusive North American distributor of Quadpack's Q-Line range of packaging solutions.

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