American bagel and coffee chain, Einstein Bros Bagels, has introduced its debut shampoo and conditioner collection.
The Cheesy Shampoo and Wakin’ Bacon Conditioner (US$9.99) is based on the brand’s popular Cheesy Wakin’ Bacon sandwich.
The sandwich includes a choice of one or two eggs, thick-cut bacon and cheddar on a six-cheese bagel.
Kerry Coyne, Einstein Bros Bagels SVP Marketing, Product and Innovation, said: “This is the ultimate breakfast apéritif - now our fans can shower themselves with mouth-watering scents, leaving them looking as incredible as they smell edible, all day long.”
Currently, the duo is out of stock on the brand’s website, but customers can sign up to be notified when the products will be back in stock.
Eistein Bros Bagels is part of the Einstein Noah Restaurant Group family, which is also responsible for Bruegger’s Bagels, Noah’s New York Bagels and Manhattan Bagel.
In 2014 the group was sold to JAB Holding Company, which also has a majority stake in beauty company Coty.
