Elemis develops targeted mask product for ageing skin

Its formulation works in three ways to tackle signs of ageing

Image via Instagram @elemis

Elemis has added a new anti-ageing skin care product to its Ultra Smart Pro-Collagen collection.

The new Aqua Infusion Mask (£120) is said to deliver hydration to the skin’s layers to protect its moisture barrier for a complexion that looks smoother and firmer.

According to Elemis, the product achieves this in three ways.

Its Ultra Smart Hydra-Infusion Complex, formulated with sodium hyaluronate, help to deliver instant hydration and seal in moisture.

Meanwhile, the Ultra Smart Aqua Shuttle Technology, slowly releases a blend of algae extract and humectants to maintain optimum hydration levels, for up to 24 hours.

Finally, to help target deep lines and weakened elasticity, it is armed with an Ultra Smart Line Fighting Complex.

Customers can shop the product from July via elemis.com.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here