British brand Elemis has partnered with an East Anglian farm to grow night-scented stock on a commercial scale for use in its skin care products.
It is the first time the plant, also known as Matthiola bicornis, has been grown on this scale in the world solely to extract oil from the seeds for use in cosmetics.
Oriele Frank, co-founder of Elemis, told Cosmetics Business that the partnership with the farm first started many years ago with the
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