Elie Saab hits the podium

L'Eau Couture gets dedicated space in Dubai International Airport to celebrate release

To celebrate the launch of the new fragrance from Elie Saab, L’Eau Couture, Beauté Prestige International (BPI) has created a special podium at Dubai International Airport.

Located in terminal three, the podium will be open to customers between 20 February and 21 March, allowing passengers to be “immersed into the world of Elie Saab’s fashion and fragrance”.

As a limited edition promotion, customers will also be able to receive a personalised Elie Saab Beauty Pouch with every purchase of a large size fragrance.

According to BPI, Dubai International Airport is the second busiest international airport in the world. Last year, 65 million passengers travelled through the airport – up 13.% on 2012.

Composed by French perfumer Francis Kurkdjian, the new L’Eau Couture eau de toilette is said to “enrich the olfactory signature introduced by Elie Saab with the eau de parfum.”