Elizabeth Arden is set to announce new quarterly earnings shortly, however analyst predictions are not looking as positive as the company might hope. The owner of a glut of celebrity fragrance brands including Elizabeth Taylor, Taylor Swift and Jennifer Aniston, to name but a few, analysts have suggested that the numbers will be subdued for the New York-based company, as demand for celebrity scents continues to wane.
Currently analysts are anticipating earnings in the region of $0.65 a share, although the real number could diverge significantly from that: sales of close to $190m were expected last quarter on Wall Street, however, in the end Arden delivered $175.4m – a 7.5% drop.