Brand was originally due to transfer from P&G to Coty but the acquisition fell through
Elizabeth Arden has announced it is due to acquire the Christina Aguilera fragrance brands from P&G, after a deal between P&G and Coty fell through in January.
The agreement will see Elizabeth Arden take over the global license and related assets for the 35-year-old US singer songwriter’s fragrances for an undisclosed sum. The deal is expected to close in the first quarter of fiscal 2017.
George Cleary, President Global Fragrances at Elizabeth Arden, explained: “We are tremendously excited with our agreement to acquire the Christina Aguilera fragrance license. This stellar brand is one with a global footprint and a significant international presence in Europe. This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis, and we look forward to working with Christina to advance the success of this luxury, longstanding fragrance brand."
Christina Aguilera fragrances include seven brands. Fragrances include: X Pose, Woman, Unforgettable, Red Sin, Royal Desire, By Night and Inspire. The scents will now join Elizabeth Arden’s wider celebrity fragrance portfolio, which includes Britney Spears, Taylor Swift, Nicki Minaj, Mariah Carey and Justin Bieber.
Meanwhile Aguilera said: “I really enjoy developing my fragrances and I am excited to continue the process with Elizabeth Arden. Their commitment to creating fragrances is important to me and I know they will do a great job helping me deliver top quality product to my fans."
The acquisition comes at a time when Elizabeth Arden’s celebrity fragrance sales have been under close observation. In Q4 2015, Arden saw sales of non-Arden branded fragrances drop 9%, which the company put down to lower levels of new fragrance innovation. However, in the three months ended 31 March 2016, celebrity, heritage, designer and other fragrances did see a 2.7% increase in net sales from $102.94m in Q3 2015 to $103.07m.