No7, the Walgreens Boots Alliance-owned beauty label, has brought on American actress and filmmaker Elizabeth Banks as its first celebrity partner in the US.
The star of The Hunger Games will promote the UK brand’s products, including its new Future Renew line.
According to WWD, with the help of Banks, No7 plans to introduce new products and aims to boost overall brand awareness in the US.
In the states, No7 is available at Walgreens, Ulta Beauty, Target and Walmart, and it recently expanded onto Amazon.
Products in the Future Renew range, which launched in April, are formulated with a novel matrix-derived ‘super peptide’, which the skin care player called its biggest ever cosmetic science innovation.
Its Novel Matrikine Peptide Blend technology blends two novel synthetic tetra-peptides – pal-GPKG and pal-LSVD – to bio-hack skin’s natural repair process by mimicking naturally occurring peptides.
This tricks the skin into thinking it has been damaged to signal the renewal of more than 50 key proteins, including collagen and fibrillin, boosting skin’s natural self-repair function.
Line of Duty actress Keeley Hawes is the ambassador for Future Renew in the UK.
This is not the first time that Banks has promoted No7’s products.
In March, she partnered with No7 on a TV integration on late night talk show Jimmy Kimmel Live!, in which she was seen trying to smuggle No7 products – Lift & Luminate Triple Action Day Cream and Lift & Luminate Triple Action Serum – through customs after visiting the UK.
Banks is known for her recurring role as Effie Trinket – the District 12 tributes’ advisor – in the film adaptations of Suzanne Collins’ dystopian The Hunger Games trilogy.
She also starred in the Pitch Perfect film series, making her directorial film debut with Pitch Perfect 2.
Banks has since gone on to direct, write, produce and star in the 2019 remake of Charlie's Angels.
She also directed and produced the horror comedy film Cocaine Bear, which hit cinemas this year.