HCP’s dynamic in-house Design Futures creative and engineering team have been tapping into the global trends for wellness, skin health, hybrid and clean beauty, and of course, the resurgence in demand for innovation within the face and lip sector: all with an eye towards the sustainable, refillable, improved performance and the future beauty landscape.
The HCP Packaging Group continues to commit to a substantial financial outlay towards innovation and efficient manufacturing capability, resulting in their 2022 market ready skincare portfolio featuring new patented pump system ‘Affinity’, available in both Atmospheric and Airless formats plus droppers, tottles and refillable jars.
Expect some exciting new additions to HCP’s stock compact and skincare portfolio as we move into 2023, as a result of their successful ‘Art of the Possible’ Sustainable Innovation Program; launched earlier in 2022 by the HCP Design Futures team and supported via HCP’s strategic investment into R&D.
Who doesn’t love the excitement of wearing a new lip colour, now that we are thankfully released from wearing face protection. HCP Design Futures team used their ‘lockdown’ time to reimagine the lipstick market and our 2022/23 stock portfolio includes a plethora of new and exciting designs focusing on sustainability and accommodating future market trends, including refill, full PET and PP mono-material constructions, patented ‘lock and release’ mechanisms and luxe aluminium slim lines.
Make your future brand mantra DO NO HARM! Why think small when you can help bring monumental and positive change to the beauty industry? At HCP, their passion and drive is to support brand’s reduce programs. HCP's exclusive bio-based, fossil-free material innovation EcoWood is fully sustainable, carbon neutral-negative and market ready in both injection mouldable rigid and flexible grades; blending the functionality, aesthetics and compatibility required from traditional oil-based plastics with the impressive eco credentials today’s consumer demands.
Come and find out more about the future of beauty, now.
Two years in development and now market ready!
HCP-SIMP’s revolutionary bio-based ‘Eco-Flexi’ mascara and brow brushes deliver the optimum performance consumers expect, whilst satisfying targets for future reduce programs.
Speak to HCP’s specialist LASH STUDIO teams to discover how they can help your brand development team push technical boundaries to achieve the best and most innovative combination between applicator, wiper and formula and fast track your next launch ahead of the competition.
Get in touch or come and speak to HCP at Luxepack Monaco 2022 - HCP Hall Ravel, Booth RA4/RB3