The top five fastest growing soap, bath and shower markets are all emerging markets, according to research from Mintel.
Accounting for nearly 40% of value growth, Indonesia, Vietnam, Turkey, South Africa and India are projected to double their combined contribution to global market growth over the next five years.
Jamie Rosenberg, Global Household & Personal Care Analyst at Mintel said: “The global soap, bath and shower market has been on a typical consumer packaged goods growth trajectory, where emerging market consumers are adopting developed market innovations in lockstep with growing income. Emerging markets are driving growth as more consumers are adopting liquid soaps over bar soaps.”
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
