Emma Bunton on how motherhood and life as a Spice Girl inspired her debut beauty brand

From Baby Spice to baby care, Emma Bunton, tells Cosmetics Business how motherhood inspired her beauty industry career and new eco-brand Kit & Kin

Emma Bunton, the former Spice Girl-turned radio presenter, may have kicked off her platforms and let down her signature pigtails almost two decades ago, but that doesn’t mean she’s any less of an advocate for ‘girl power’.

Unlike many of her celebrity contemporaries, who typically cash in on short-lived make-up collaborations and perfume launches, Bunton was inspired by her experience of motherhood to make her beauty industry debut – and she’s in it for the long run.

A relative newcomer to the industry, Bunton . . .

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