Emma Bunton’s Kit & Kin secures retail deal with Boots

The baby care brand from ex-Baby Spice, Emma Bunton, will now be available online and in over 470 Boots stores across the UK

Baby care brand Kit & Kin is now available in over 470 Boots stores across the UK.

The British brand was co-founded by former Spice Girl Emma Bunton and Christopher Money.

The brand sells baby care products including nappies, baby wipes and nappy sacks that are designed to be environmentally-friendly as well as skin care products for mum and baby.

Bunton said: “We’ve had such an overwhelming response to this product, which is helping families discover a more earth-friendly and effective nappy alternative for their baby.

“We’re excited to continue reaching more parents through Boots stores across the country.”

The brand also landed retail deals with Tesco and Ocado earlier this year and is now available in nine countries across Europe and Asia.

In an exclusive interview with Cosmetics Business Bunton talked about the inspiration behind the brand.

She said: “As one of my boys suffered with eczema, I really wanted to find some products with a natural ingredients base that wouldn’t irritate his skin.”

To read the full exclusive interview with Emma Bunton and the inspiration behind her brand follow the link here

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