Emma Hardie launches Protect & Prime SPF 30

New skin care product with sun care protection

Emma Hardie has added an SPF product to its skin care range. Protect & Prime SPF 30 (RRP £45) promises skin priming and anti-ageing along with protection from UVB and UVA rays.

Designed to be an SPF product that women actually want to use, Protect & Prime can be worn alone or, as brand founder Emma Hardie, said: "You can use it as a really good base for make-up". Not wanting to create a moisturiser with added SPF, Emma instead opted for this primer, using fine particles of titanium dioxide to create the sun protection. She said: "Women expect more from their skin care now than ever before, so this multi-tasking daily SPF not only deeply hydrates the skin but also primes it, providing a smooth, radiant base for make-up application."

Emma added: "As we all know, protecting the skin from the sun is vital, not only for our overall health but sun is also a major factor in skin ageing. Using protection against UVA and UVB as part of your everyday skin care routine will reduce ageing of the skin – and not just in the summer months." Protect & Prime is available now from all Emma Hardie stockists.

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