Empowerment: More than just a beauty buzzword

Published: 23-Jan-2020

Univar Solutions discusses the ways in which different cosmetic products can help consumers feel stronger and more confident

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Empowerment is the process of becoming stronger and more confident, controlling your life and claiming your rights. It can be measured by the ability to take decisions with confidence, self-determination and responsibility.

Empowerment is the idea of building, through your own energy, an environment and a life designed by your own efforts, desires and achievements.

No wonder it’s become such a buzzword for beauty enthusiasts. Nevertheless, the concept of empowerment can only exist if there is a possibility to gain power.

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