Entrepreneur Annie Lawless' beauty brand gets growth equity investment

Named one of Forbes' 30 Under 30, the businesswoman's eponymous brand will use the investment to grow its retail partnership with Sephora

Via Instagram @lawless

Lawless Beauty, the colour cosmetics brand founded by US entrepreneur Annie Lawless, has received a significant minority investment from growth equity company Cult Capital.

Offering products for eyes, lips and face, the brand is said to provide the “luxe and sexiness” of an artistry brand while helping consumers maintain a wellness-focused lifestyle with its cruelty-free formulations.

It will use the investment from Cult Capital to . . .

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