Erwin Creed reveals his plans to take Creed into the future

The brand recently composed a perfume in partnership with London department store Harrods, named Millésime 1849

Founded in 1760 in Paris, Creed is one of world's oldest privately owned fragrance houses. At the helm of the brand today is sixth generation master perfumer Olivier Creed, who works with his son, Erwin Creed, to create fragrances that will take the brand into the next generation. Together, they have composed some of the house’s most popular scents, including Himalaya, Original Vetiver, and Acqua Fiorentina. Most recently, the brand composed a perfume in partnership with London department store Harrods, named Millésime 1849 in honour of the establishment of Harrods that year (see page 6). Erwin Creed talks to Cosmetics International about his plans to take Creed into the future.

Do you have plans to enter into other fragrance collaborations?

We’re not in any rush. This is my first project with Harrods and I’m happy with how it’s gone. We have a good range of perfumes at Creed so for us, the priority is to maintain the quality of our scents and stay true to the heritage of the brand.

How long did the collaboration process with Harrods take?

It was actually quite quick because working with the team at Harrods, we were able to get a lot of feedback so it helped move things along. It was a really interesting process as it’s often difficult to know when to stop when you work alone as a perfumer. It was enjoyable to work in a collaboration to share ideas and get feedback.

What is the most challenging aspect of creating a fragrance?

To reproduce exactly the concept or vision you have in your mind.

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