Estée Lauder Companies drops ‘Awareness’ from its Breast Cancer Campaign

In the campaign’s 25th year, Estée Lauder Companies has set itself a new mission – to create a breast cancer-free world

The new tattered ribbon visual reflects the 'wear and tear’
of 25 years of campaigning and hard work


Estée Lauder Companies has dropped the word ‘Awareness’ from its annual pink ribbon campaign.

From 2017 onwards – the campaign's 25th year – the initiative will be known simply as the Breast Cancer Campaign.

The reason behind the name change is because the company believes . . .

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