Estée Lauder praised for content marketing strategy

In July, Estée Lauder made a move that hinted at de-prioritisation of content.

Integrating brand content with other marketing efforts is one of the top barriers to effective content marketing, according to digital marketing analyst L2 ThinkTank, which cites Estée Lauder as an example of how to do it right.

. . .

This is a small extract of the full article which is available ONLY to subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to Cosmetics Business