British actress Gabriella Wilde is to join Estée Lauder as the brand's newest face of its skin care and make-up advertising campaigns.
Her first campaign will be for the Crescent White skin care line, a collection of brightening products, launching in March.
“Gabriella is a timeless beauty, a talented actress and an accomplished artist - the perfect new face to reflect the modern image and values of Estée Lauder," said Richard Ferretti, Senior Vice President and Global Creative Director at Estée Lauder.
“I am so excited to follow in the footsteps of so many incredible women who have represented Estée Lauder,” said Wilde. “They all inspired me and now I hope to inspire others.”
Wilde - full name Gabriella Zanna Vanessa Anstruther-Gough-Calthorpe - is a descendant of Charles II and is also a model, artist and mother.
