Estee Lauder targets global ageing concerns

Published: 23-Nov-2012

Using the latest findings from its Global Age Measurement Study, Estee Lauder has released a new Advanced Time Zone Age Reversing Line/Wrinkle Collection, which is said to address the diverse ageing concerns of women around the world.

Using the latest findings from its Global Age Measurement Study, Estee Lauder has released a new Advanced Time Zone Age Reversing Line/Wrinkle Collection, which is said to address the diverse ageing concerns of women around the world.

The study, which involved over 2,000 women around the world, revealed that Caucasian women aged 35-55 tend to age through "traditional" lines around the forehead, under eye and lip area, while Black and Japanese women of the same age group tend to experience "structural" ageing, involving the loss of firmness and slackening of skin.

Based on these findings, the new range is said to address a broader range of concerns, including lines, wrinkles, slacking skin structure and overall radiance. It uses a Tri-HA Cell Signaling Complex, said to help "rewind" skin ageing, along with Sirtuin EX1 Technology, which helps to support the skin's natural ability to renew itself.

The Advanced Time Zone Age Reversing Line/Wrinkle Collection includes Line/Wrinkle Crèmes for dry skin and normal skin, along with a Hydrating Gel, Night Cream and Eye Crème. It is available at selected Estee Lauder travel retail locations across the Americas and Asia Pacific.

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