Ethical online retailer plans to rewrite rules on green and sustainable beauty

Atelier Maoli's philosophy centred around eco-responsibility

France has a new online concept store based around eco-responsibility. 

Atelier Maoli, which claims to be the first store of its kind, sells beauty products, fashion and some items for the home, such as candles and teas, with a strong emphasis on products that are Made in France and ethically produced.

It sells mainly niche brands, including  Green Barbès, GreenMa and Bivouack.  

The company is the brainchild of Camille Dechartre, who trained in Fashion Business at ESMOD and INSEEC in Paris before building up a strong e-commerce background at Chanel, Coty and Galeries Lafayette, specialising in luxury goods and digital retail. 

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