Ethical trading: Getting beauty to play fairer

Fair and equitable trading is not a new concept, but it is a cornerstone of many established and new ethical certification criteria. Meanwhile, cosmetics companies are going above and beyond fairly compensating their supplier communities

Fair trade is a global movement made up of a diverse network of producers, companies, consumers, advocates and organisations putting people and planet first.

That is how Kasi Martin, Senior Public Relations Manager at Fair Trade USA, the leading certifier of fair trade products in North America, defines the movement to Cosmetics Business.

“Rather than creating dependency on aid, Fair Trade USA’s model empowers farmers, workers and fishermen to fight poverty and earn additional money to improve their communities,” she adds.

“It’s a transformative way of doing business – one that puts people back into the heart of our food and consumer products and helps businesses put fairer and more sustainable practices in place.”

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