Germany’s deodorant market may have had its recent challenges, but brands have stepped up and retained consumer trust. The proof is in the figures
Germany’s deodorant market enjoyed a renewed burst of growth in 2016. According to IRI Germany, the category grew by an impressive 5.8% compared with 2015, bringing the total market to a value of €713.737m.
Other figures, from the country’s cosmetic, toiletry, perfumery and detergent association Industrieverband Koerperflege- und Waschmittel (IKW) show a similar dynamic trend, with market value growth of . . .
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