Prestige fragrances are driving growth in Spain’s blooming fragrance market, while consumer preferences are evolving as they experiment with non-traditional scents
It’s official: Spain’s fragrance market is back in full bloom, with 2016 marking its second year of strong growth.
Having experienced significant year-on-year declines by between 3% and 5% between 2008 and 2014, Spain’s economic recovery, combined with a lower unemployment rate and a desire by consumers to indulge in prestige fragrances once again contributed to a return to growth in 2015.
In that year, the overall market grew by . . .
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