Europe – UK: Deodorants Market Report 2017

By Jo Allen | Published: 13-Jul-2017 Featured companies: mmi by CARMA

The deodorant market has surprised analysts with surging sales of aerosols over the past year, shrugging off its label as a commoditised category

You need to be a subscriber to read this article.
Click here to find out more.

The latest results may appear to show that the UK’s deodorant and body spray market is drying up – but wipe the surface and there are shoots of growth to be found.

According to Kantar Worldpanel, retail sales drifted by -0.4% to total £542.21m in the year to 26 March 2017, while volumes managed to stay afloat with a gain of

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth. We help brands to optimise the consumer journey and maximise their return on...
  • Companies:
  • Beiersdorf
  • Kantar
  • Unilever
  • British Aerosol Manufacturers Association BAMA
  • Sam Farmer
  • A S Watson
  • IRI Group
See more

You may also like

Finance

Beiersdorf Q1 sales top €2.6 billion as Nivea drives growth

Read more
Beiersdorf’s derm brands Eucerin and Aquaphor also reported double digit growth during the quarter

Trending Articles

  1. J&J and Kenvue ordered to pay $45 million in talcum powder lawsuit J&J ended all global sales of its talc-based baby powder in 2022, marking the end of a 100 year era for its signature product
  2. THG revenue growth boosted by beauty's 'standout performance' The increased revenues reported in Q1 builds on THG’s return to growth in the final quarter of 2023
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Future beauty forecasting from in-cosmetics Global 2024 Longevity, pre-ageing and AI-empowered ingredients were some standout themes from the Paris ingredients trade show last week
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Why comedy is taking over male grooming ads in 2024 Gloriously silly advertising is back. Cosmetics Business finds out why brands are putting the humour back into male grooming campaigns
  5. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign

Relevant companies

See more

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

Finance

Beiersdorf Q1 sales top €2.6 billion as Nivea drives growth

Beiersdorf’s derm brands Eucerin and Aquaphor also reported double digit growth during the quarter
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads

The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty
Retail

Superdrug owner AS Watson names new Group CEO

Malina Ngai will take over from Dominic Lai, who steps down after 17 years leading the beauty retail group
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 beauty launches for April

Cosmetics Business rounds up the latest beauty launches available this month, including a look at Serena William's new make-up brand
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Career advice: How I became the founder of Ateh Jewel Beauty

Ateh Jewel, broadcaster and brand founder, on her rise to the top of beauty
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Olaplex’s brand struggles have paved the way for a bond builder revolution

As Olaplex continues to grapple with financial and legal challenges, new contenders are seizing the opportunity to make a name for themselves in the bond repair segment
Skin Care

La Prairie Group names Estelle Létang as CEO

Létang held a 21-year career with The Estée Lauder Companies, in a variety of roles including General Manager of the Middle East region
Subscribe now