The UK natural and organic beauty market is being driven by millennials’ desire for transparency, authenticity and sustainability. But products must also perform as well as conventional cosmetics
The natural and organic C&T category outpaced the overall beauty market by double digits last year, as British consumers – millennials in particular – become more concerned about what they are putting not just in their bodies, but on them.
“The growth of the natural category is outperforming mainstream beauty as more and more millennials are seeking brands which are . . .
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