Unimpressive weather played a key role in the underperforming sun care category in the UK last year. What are the growth levers for brands in this market?
The UK sun care market was clouded by several unwelcome factors over the past year: “the pretty unimpressive weather,” as IRI’s Retail Insight Director Chloe Humphreys-Page describes it, was one; a declining self-tan segment was another.
Overall, the market remained fairly flat at £215.62m, inching up by just . . .
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