Europe – Germany: Deodorants Market Report 2017

By Jo Allen | Published: 14-Jul-2017

Germany’s deodorant market may have had its recent challenges, but brands have stepped up and retained consumer trust. The proof is in the figures

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Germany’s deodorant market enjoyed a renewed burst of growth in 2016. According to IRI Germany, the category grew by an impressive 5.8% compared with 2015, bringing the total market to a value of €713.737m.

Other figures, from the country’s cosmetic, toiletry, perfumery and detergent association Industrieverband Koerperflege- und Waschmittel (IKW) show a similar dynamic trend, with market value growth of

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  • Companies:
  • Beiersdorf
  • L'Oreal
  • IKW
  • Kantar
  • Unilever
  • Henkel
  • IRI Group
  • dm-drogerie markt
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