With consumers that are keen to keep up with the latest trends in grooming, Poland represents an attractive opportunity for brands with male-dedicated positioning
Poland may not be top of the list of Europe’s most prominent male grooming markets, but neither should it be underestimated.
“The market for male hygiene and cosmetics products in Poland is larger than many would think,” explains William Grimwade, Associate Analyst at market research company Canadean.
“Excluding female hygiene products, men consume . . .
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