Europe – Spain: Deodorants Market Report 2017

The pressure has lifted: after years of falling sales, Spain’s deodorant market has paved its way back to value growth. But how?

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Spain’s €265.74m deodorant market has something to celebrate. In 2016, for the first time in seven years, the category managed to post value growth.

And while that growth cannot be described as dynamic – IRI Spain figures state a rise of just . . .

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