An employee at L’Oréal USA reveals to Cosmetics Business how the green cosmetics giant is pushing ahead with its sustainability efforts from the front line
Thomas Gogny for L’Oréal”.
L’Oréal, one of the world’s most powerful beauty giants, formally acknowledged its environmental responsibility in 2013 with the launch of its Sharing Beauty With All programme.
Nour Tayara, Assistant VP of Marketing at Biolage
The initiative aims to reduce the company’s carbon footprint by 60% and ensure 100% of its products will have an environmental or social benefit by 2020.
But just halfway through the programme, CEO Jean-Paul Agon announced that L’Oréal exceeded its target of a 60% reduction in CO2 emissions, four years ahead of schedule.
He explained that the green mission was having an impact on the company right down to its employees.
“Our employees are moreover completely involved to tackle these challenges, which they want to overcome and which correspond to their desire to make their everyday life more meaningful,” Agon said in the report.
Cosmetics Business wanted to investigate further what Agon meant by this and exclusively spoke to Nour Tayara, Assistant VP of Marketing at Biolage, to get a glimpse of life at L’Oréal.Find out more:
“The big switch really came from our CEO — he has to be a man of few words because his time is very limited,” said Tayara.
“If he is taking one minute . . .
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