Q. Why is Dove tapping into the baby care market this year?
Marcus Buck
A. Dove has 60 years’ experience in skin care and a heritage of celebrating real women at all stages in their lives. It was a natural step to bring our functional expertise and emotional connection with women to a new category – baby care. We see a real opportunity to refresh the baby category, bringing different products that go beyond mildness to moisturise delicate baby skin. We will also communicate with parents in a whole new way, reassuring them that there’s no such thing as ‘perfect mums’ – just real ones! The range looks fresh, contemporary and modern to appeal to millennial mums and dads everywhere.
Q. How does a baby’s skin differ from an adult’s skin?
A. Baby skin
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