Exclusive Interview: Why Dove is entering the baby care market in 2017

Pure Beauty speaks to Marcus Buck, Brand Manager for Baby & Kids at Unilever UK, about the company’s biggest innovation in personal care for 2017 – Baby Dove, which is aimed at real mums rather than perfect ones…

Baby Dove Rich Moisture Head To Toe Wash, Shampoo and Lotion. RRP £1.90 each for 200ml and £3.10 for 400ml. The full range is available to stock now.

Q. Why is Dove tapping into the baby care market this year?

Marcus Buck

A. Dove has 60 years’ experience in skin care and a heritage of celebrating real women at all stages in their lives. It was a natural step to bring our functional expertise and emotional connection with women to a new category – baby care. We see a real opportunity to refresh the baby category, bringing different products that go beyond mildness to moisturise delicate baby skin. We will also communicate with parents in a whole new way, reassuring them that there’s no such thing as ‘perfect mums’ – just real ones! The range looks fresh, contemporary and modern to appeal to millennial mums and dads everywhere.

Q. How does a baby’s skin differ from an adult’s skin?

A. Baby skin . . .

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