Eyes and nails enliven Japan market

Local Japanese manufacturers exhibited innovations at CosmeTokyo

Eye and eyelash products play a major role in the Japanese colour cosmetics market. This was reflected in the many exhibitors at the most recent CosmeTokyo trade event, mostly from Japan, that specialised in this product category. Japanese company D-UP, for example, offers some 50 different fake lash designs while Dear Laura, also from Japan, has several product ranges dedicated to eyelids, offering solutions for uneven, single or folded eyelids. Japanese brand Calypso presented an 'eye jell' product which optically smoothes out wrinkles around the eye area and fellow label Amaze Plus introduced MayZeal Liquid Film, a make-up product to help create the illusion of a double eyelid.

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