Eylure rebrands Cheryl false eyelash range


The updated collection includes new imagery and two new styles

Eylure has rebranded its EylurexCheryl false eyelash range.

Originally established in 2009, with UK singer Cheryl, the range now includes new pack imagery across three product categories and two new styles.

The range is now categorised as: It’s A Date (light), Desk To Dancefloor (medium) and You Shall Go To The Ball (full).

The You Shall Go To The Ball has been updated to include two new lash styles, Oh My Goodness and Belle Of The Ball, which are designed to offer the customer a fuller selection of lashes.

“The lashes I’ve created for Eylure are all my favourite. I’ve put them into groups to reflect my make-up looks: daytime, going out and ultimate glam,” the singer said.

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