FBC Holding to market Leigh Valentine Beauty
FBC Holding, an international product and development company, has been signed to oversee the sales and marketing of Leigh Valentine Beauty's entire product line.
FBC announced it plans to start with an immediate investment in the company's infrastructure, website and inventory, while it will also upate Leigh Valentine Beauty's social marketing strategies and web presence with an overhaul of its website design and social networking channels.
Leigh Valentine Beauty was launched by Leigh Valentine in 1998, who is now the company's CEO. It is well known for its anti-ageing product line, the Non-Surgical Face Lift Kit. Over the past twn years, the company has generated over $300m in sales through QVC and direct-to-television marketing campaigns.
The deal falls in line with FBC's wider strategy to expand into the health and beauty product sector. In September, FBC launched another health and beauty line with its new holding, COCO-AMO. Frank Russo, CEO of FBC Holdings, said: “We’re very excited to be working with Leigh Valentine. Having seen a successful launch with COCO-AMO, this contract with a proven successful product will help us realise a more diverse and strong base from which to continue growing our involvement in the health and beauty business.”
