Facebook launches augmented reality shopping ads in news feeds

The digital giant is taking on Snap Inc with the selfie filter marketing innovation

Consumers will soon be able to try on a new shade of lipstick without ever leaving to leave their Facebook news feed.

This month the social media giant announced Sephora as the first beauty advertiser to test its new augmented reality (AR) ad solution, allowing users to virtually try before they buy.

The innovation is set to launch later this summer exclusively . . .

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