Facing another day

Once again, the French cosmetics and toiletries market has bucked economic gloom, buoyed by a strong performance in nails and firming body care

The economy may have been bleak, spending was down, but French consumers proved that beauty will always win through. Jo Allen reports

With the recession back, severe austerity measures being taken by the government and unemployment hitting a 13-year high, the French economy in 2012 was not exactly sitting pretty. Yet, once again, the French cosmetics and toiletries market reapplied its lipstick and painted its nails, ready to face another day. Maintaining stable growth in 2011 was impressive, but to do it again in 2012, when the economy was deteriorating fast, was miraculous.

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