The economy may have been bleak, spending was down, but French consumers proved that beauty will always win through. Jo Allen reports
With the recession back, severe austerity measures being taken by the government and unemployment hitting a 13-year high, the French economy in 2012 was not exactly sitting pretty. Yet, once again, the French cosmetics and toiletries market reapplied its lipstick and painted its nails, ready to face another day. Maintaining stable growth in 2011 was impressive, but to do it again in 2012, when the economy was deteriorating fast, was miraculous.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
- Companies:
- L'Oreal
- Estée Lauder Companies
- COTY
- Kantar
- Sephora
- Yves Rocher
- Lush Cosmetics
- NPD Group
- Carrefour
- Caudalie
- Dior
