Farm to face: Is this the next trend in natural beauty?

With a focus on sustainability and organic skin care, the farm to face movement is tipped to be the next step in the natural market

Riding the wave of the natural and organic boom, the farm to face movement has quietly taken root within the industry.

As consumers demand greater transparency from their purchases (akin to the farm to fork movement in the restaurant sector) a growing number of beauty brands are making it their mission to 'own' the entire supply chain – from seed to serum.

Traditionally farm to face . . .

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