Farmec turnover up 8%


The Romanian cosmetics producer\'s growth was led by sales of facial care products

Romanian cosmetics producer Farmec Cluj-Napoca has reported an 8% year on year increase in turnover in the first four months of 2012 reaching RON37m. The company ended 2011 with turnover of RON110.9m, up 15.6% on the previous year.

Growth was driven by sales of facial care products, in which it held a leading 24.1% share of the Romanian market in quantity terms and a second place market share of 16.1% in value terms, according to Nielsen data on the Farmec website. This was driven by strong showings from the Gerovital and Doina milk brands with a 12.5% market share in volume terms (11.1% in value) and 15.4% in volume terms, respectively. The increase was also sustained by the launch of its new Aslavital Mineralactiv range of products.

The company estimates a 5% weighted increase in turnover for 2012, predicting “difficult year in all segments of the economy”. It said an important driver of sales growth for the next period will be its national Perfect Gold, Silver and Bronze promotion for Gerovital Sun products which will run from 1 June to 12 August 2012.

“Over the last years Farmec turnover has increased steadily, the company’s positive evolution one year after another topping over the market increase on which we carry out our business. This is due to our efforts to always come with new products with innovative formulas to meet the various needs of the consumers, and which are marketed at a fair price-quality ratio,” said Farmec Cluj-Napoca ceo Mircea Turdean.

“The investments we have made in modernising the production lines and technology, and rendering efficient the production processes and operations have also had a word in the matter.”