Fashion brand Mango bets on beauty with fragrance and bathroom launches

By Becky Bargh | 30-Mar-2021

High street fashion group reboots cosmetics lines as fashion sales struggle

High street fashion brand Mango is betting on beauty with a reboot of its cosmetics line.

The new line of fragrances includes six scents for men and six for women, and is inspired by the Mediterranean culture and lifestyle Mango reinforces for its fashion lines.

‘Mémoires de la Méditerranée’, for women, includes the La Fiesta, Hédonisme, Dolce Far Niente, Croisette d’Azur, Près du Soleil and Giornata Perfetta scents, and ranges from floral and fruity notes, such as orange flower, jasmine sambac and peony, to woodier tones of sandalwood and moss.

Meanwhile, the male fragrances are named after cities throughout the Mediterranean region.

Scents include Grasse, Formentera, Sardegna, Santorini, Rhodes and Bodrum, with olfactory notes of amber, cardamom, bergamot, leather and saffron.

“Our aim was to create a complete collection that embodies our character, aromas that transport to locations, moments and sensations of experiences related to our Mediterranean culture,” said Mango’s Image Director, Jan Rivera.

Fashion brand Mango bets on beauty with fragrance and bathroom launches

Meanwhile, Mango’s first foray into bathroom products comes in the shape of shampoo, hand cream, body wash and moisturising cream.

Founded in Barcelona, Spain, in 1984, Mango made its first venture into the beauty category in 2002 with MNG Cut.

The brand’s second fragrance offering, Mango Adorably, hit shelves in 2004, followed by its third in 2005 with MNG Your Jeans.

Mango has revamped its cosmetics line on the back of a drop in profits in 2020.

According to Business Insider, the group closed 2020 with a turnover of €1.8bn, a reduction of 22% compared to the same period in the previous year.

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