Fast cars and fragrance: Givaudan partners with electric vehicle brand HiPhi to unlock perfume possibilities

The flavour and fragrance company will work with HiPhi to develop scents through the onboard HiPhi Fragrance System

Swiss favour and fragrance specialist Givaudan has formed a strategic partnership with electric car brand HiPhi.

The collaboration will see the two companies work together to develop new products and technology for HiPhi’s onboard Fragrance System.

Gilles Andrier, CEO of Givaudan, said: “This is the first time Givaudan fragrances has been incorporated in the space of new energy vehicles.

“We are thrilled to be working with HiPhi to explore new possibilities . . .

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Givaudan Active Beauty (more information, website)

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