Fearne Cotton partners with bareMinerals on #bareTruth video series

Presenter teams up with the Shiseido-owned cosmetics brand to create three short films

Fearne Cotton, the UK television and radio presenter, has partnered with bareMinerals to create a series of three short videos.

In the #bareTruth clips, Cotton is featured speaking to three consumers about make-up and lifestyle.

The partnership aims to promote the brand’s Complexion Rescue Tinted Hydrating Gel Cream product (£27), which launched in July last year.

The gel is described as the best of a BB, CC and tinted moisturiser all in one, and is said to increase skin hydration by 215%. after one week.

The videos starring Cotton will go live on 6 March.