Feelunique reveals first look at new bricks-and-mortar stores

The premium beauty retailer has opened the newly-refurbished Parfumeries Rive Droite stores it acquired in December last year

Feelunique has finished the transformation of the bricks-and-mortar stores it acquired as part of the Parfumeries Rive Droite takeover in December 2015.

The four stores now feature Feelunique branding and a fresh new look.

The store located in the centre of Paris’ 16th district – Feelunique Marceau – has been unveiled as the flagship location.

It features a perfumery section showcasing niche and classic fragrance brands; a beauty salon comprising three treatment rooms; and a hair spa providing services for men, wome and children.

The other stores are located in Boulogne-Billancourt, Neuilly-sur-Seine & Levallois-Perret. All three house treatment rooms and offer fragrances that have been curated for each location to suit local customer profiles.

The Levallois-Perret store will open in December and will also showcase a para-pharmacy space.